Right. So I've agreed to walk 25 kilometres around London. On purpose. Through actual streets. With traffic, tourists, and not a single field in sight.
For anyone who knows me, you'll appreciate this is a significant personal sacrifice. I'm a country walk person. Mud, hills, trees, the odd conservation task where you get muddy and feel briefly useful. That's my thing. Walking 25km through London is essentially my version of a sponsored discomfort challenge. No hedgerows. No country views. Just Monopoly squares and the faint smell of diesel.
But I'm doing it, because the cause is bigger than my feelings about the M25.

Why Dementia UK?
Nearly one million people in the UK are living with dementia right now. One in two of us will be affected by it in our lifetime, whether caring for someone, developing it ourselves, or both. That's not a small number buried in a report. That's your family, my family, most families eventually.
Dementia UK funds Admiral Nurses, specialist dementia nurses who provide expert support to families when they need it most. Not pamphlets. Not a helpline that puts you on hold. Real, compassionate, practical help for people going through one of the hardest things life throws at you.

The Ask
I'm aiming to raise £250. If you can chip in anything at all, it goes directly to helping Dementia UK reach more families who desperately need support.
And if it helps motivate your generosity: every pound you donate is another metre I have to walk through Zone 1 instead of being somewhere with actual grass. Make it count.
Thank you. Genuinely. Max OLoughlin